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" What Casting Directors Look For"
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There are many facets to a successful actors talent.
Immediately, a Casting Director notices a sense of presence and positive outlook
or lack thereof. A projection of confidence and personality are imperative; both
allow for a better perspective on the actors ability to deal with unfamiliar situations.
Awareness of one's self should be at the top of the list, as it helps bring fullness
to a performance.
The actors ability to understand "what it is that we are trying to communicate"
is also important. When giving a direction in order to express the concept of the
client's ad, I focus in on the actors ability to understand this concept. After
the actors audition, directors, producers and various advertising staff review the
tapes. Often, I will hear "Now that performer looks as though he (or she) understands
what we are trying to get across!"
Furthermore, I look for a willingness to cooperate, not only in order to give a
good performance but to make our job easier and more effective. Casting directors
are in the business of finding people who understand both the creative and the business
aspects. Again, it is essential to be able to present yourself with confidence,
a smile on your face, and an eagerness that says, "lets get the job done!"
Actors in commercials are spokespersons and salespeople, selling first themselves
and then the product. Those who do both will get the jobs. Ultimately, the client
buys the personality of the actor, and his or her ability to project the technique
that guarantees an outstanding performance.
I look for professionalism; which involves having a concise, informative resume.
Professionals accept the responsibilities of their craft, knowing how to tap that
fine instrument within, which, if tuned and refined, can bring forth a great performance.
In summary, I look for a positive attitude, and a high energy level that indicates
a strong work ethic. That is what sells! Courtesy, respect, good manners, and a
knowledge/understanding of protocol are very important. Cooperation, dedication,
awareness of the craft, personality and charisma -- that something special that
jumps out at you and says, "This person has got it!" Ultimately, it is up
to the performer to provide the image that others will emulate once the public has
recognized his or her talents.
As you can see, casting directors are an important part of an actor's life. They
do not always make the final decision as to who gets the job, but they do decide
who gets to audition.
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